Whether PPC (Pay-Per-Click) or CPM (Cost-Per-Impression), almost every search destination today offers some sort of listing that involves paid placement.

That is, the more a website operator is willing to pay to the search engine or directory, the better positioning the site's pages will have on the search results pages.

Generally, these paid listings appear in a different location on the page than the regular "free" results, and they are marked with a label such as "Sponsored Listing" to indicate that the rankings were not determined algorithmically.

An example is Google's AdWords program, or similar paid listings provided by Overture, espotting, etc.

Paid placement programs, which might be of a type that involves a charge per impression - CPM - (each time your listing is displayed) or a charge by clickthrough - PPC- (each time a visitor actually follows the link to your site) can be extremely effective when used properly.

It's essential to write your listing so as to attract visitors, to match the listing's text to the content of your site so as not to turn off visitors who don't find what they expected (especially on a pay-per-click program, since you'll pay for their visit even if they just glance at your site), and, perhaps too obviously, it's essential that your listing is placed on a search engine or directory that can be expected to drive traffic to your kind of site. Especially when you're paying for each click on your listing, it's important to track your return on investment (ROI), which clicks result in sales, which ads are paying off and which are simply costing you money?


Contact us to discuss your site objectives with you, to provide you with
a customized PPC or CPM - Paid Listings proposal.


You can also contact us by phone on: +216-71-888882